Athenaeum – 50 years of Amsterdam’s finest independent bookstore

In 2016, Flanders & the Netherlands are Guest of Honour at Frankfurt Book Fair. besonders buch dedicates a series of articles to the Dutch and Flemish book market and book design.

Athenaeum-shop-window

Shop window of Athenaeum bookstore in Amsterdam

Book cover design matters. Publishers know that the readers‘ book-buying decision most often depends on whether the cover invited them to have a closer look. In the same way the cover works for a book, the shop window works for a bookstore. Amsterdam based independent bookstore Athenaeum knows all about this. Celebrating the shop’s 50th anniversary this summer, the team just had another great idea to market books. Weiterlesen